projects

Priceless

Exploring the barely audible and the barely visible.

August 2006

Multi-site arts project featuring video and graphic installations in & around Exhibition Road.

An extraordinary combination of multimedia art, prestigious museum collections and secret archives: a multi-layered project in which the voices of individuals and institutions merged in surprising and unexpected ways.

Commissioned by the Serpentine Gallery and the Exhibition Road Cultural Group, this large-scale project engaged with over 250 local people invited from the City of Westminster and Royal Borough of Kensington & Chelsea. During six one-day participatory 'Roadshows' objects of great value offered by the partner institutions inspired imaginative journeys around the notion of 'priceless' where participants shared their unique stories and memories through film and sound. The project resulted in video installations, mobile exhibitions, a graphic installation in the South Kensington Underground foot tunnel, artist-led guided tours and a large scale public launch event on Exhibition Road.

For further details see the different project sections: roadshows; launch event; installations, mobile units and guided tours.

Artistic Director: Ali Zaidi
Concept and Development: Ali Zaidi, Poulomi Desai, Daniel Saul
Video: Daniel Saul
Sound and Music: Poulomi Desai
Producer: Penny Andrews
Learning Director: Janice Galloway
Administrator: Alison Bean
Production Management: Johnny Goodwin, for JOULE
Assistants: Katerina Athanasopoulou, Becalelis Brodskis, Julian Frank, Katy Milner; Royal College of Arts: Placements Jane Cheadle, Louisa Stathoupolou
Commissioners: Led by the Serpentine Gallery in collaboration with the Exhibition Road Cultural Group and Platform for Art
Collaborators: Participating Exhibition Road Cultural Group partners: Goethe-Institut, Imperial College London, Natural History Museum, Royal Borough of Kensington and Chelsea, Royal College of Art, Royal Geographical Society with IBG, Royal Parks, Science Museum, V&A and Westminster City Council
Sponsors: Sponsored by Bloomberg. Supported by Arts Council England Lottery funding and kind assistance from Westminster City Council, the Royal Borough of Kensington and Chelsea, and TimeOut Park Nights
Venues: Exhibition Road (South Kensington, London), Goethe-Institut, Natural History Museum, Royal Geographical Society with IBG, Science Museum, Serpentine Gallery and Pavilion 2006, South Kensington Underground Station's foot tunnel, V&A. Screenings of four videos from priceless were presented at Artsadmin Toynbee Studios, London in June 2007.
Audience: Exhibition 22,500, launch event 1,500 people
Dates: 7 - 27 August, public launch event 11 August